Thanks to Electoral College math, neither of the presidential campaigns will spend much money advertising in Minnesota. So, in case you’d like to see what the swing states are seeing, here are a couple of the most recent ads, one from each side (and from the actual campaigns, not the SuperPACs).
Team Obama is up with a new one today, trashing Mitt Romney’s job creation record as governor of Massachusetts.
And here’s one that Team Romney started airing late last week, which alludes in passing to a series of measures that President Romney would take on “Day One,” and argues beyond the policies, a Romney presidency will immediately give the country a “feeling that our country’s back – back on track.”
Neither of these ads strikes me as likely to swing many votes. I suppose we should view them as part of the process of building a deeper “narrative” that ultimately leads some set of swing voters to the right conclusion. But I’m pretty sick of the “narrative” metaphor. Also “messaging” and “optics.”