The Pew Project for Excellence in Journalism studied the coverage of the presidential campaign from Nov. 1 to Apr. 15 and, among other things, rated each story on whether it was about campaign strategy, the candidates' personal lives, their record as public officials, or issues, foreign or domestic. Here's what they found:
In case you're wondering, they defined "strategy," which I would say also includes "horserace coverage" this way: "polls, advertising, fundraising, strategy and the constant question of who is winning and who is losing." The coverage stretched across five and a half months, and in only one month did the "strategy" portion fall below 60 percent.